🏅 Founded on Craft, Built on Reputation 📞 519-264-9474  |  Southwest Ontario
Who We Are

The Merosmith Story

A company built from genuine craftsmanship, honest service, and a business model designed to put quality before everything else.

Our Origins

Two Companies. One Vision.

Merosmith Tile and Flooring came about as a merger between two smaller, yet already successful flooring installation companies. With this merger, founding members Dale Mero and Shawn Smith set forth to create a new company based on a business model that would be different from most others in the tile and flooring industry.

The basis of this new business model was to take note of the strengths and weaknesses of each of the two existing organizations — and use each other's strengths to create a whole that would be stronger than either individual was on their own.

The result: extensive knowledge and experience, quality workmanship, and exceptional customer service. It is for these reasons that so many of our residential customers are friends and relatives of other customers — customers for life.

The Founders

Meet Dale & Shawn

Shawn Smith

Co-Founder — Master Tile Mechanic

Shawn Smith is a rarity. He is one of the few people you will come across who completed a proper apprenticeship program as a Tile Mechanic — a designation that requires years of supervised, structured training under journeyman tradespeople.

Starting out mixing concrete in a wheelbarrow with a shovel some 30 years ago, Shawn has done practically everything — from kitchen backsplashes to heavy commercial projects in shopping malls and casinos, from bathroom renovations to fast food restaurants to running the tile portion of high-rise condo construction projects.

There is very little that Shawn has not seen.

Dale Mero

Co-Founder — The Adaptable Expert

For Dale Mero, tile has been the family business. Setting his first foot on a construction site in 1991, Dale spent his younger years working with a number of older journeyman tile installers to learn different approaches and techniques — before combining the best of each to create his own.

Mixing this with an extensive knowledge of modern materials and keeping current with the latest in the industry, Dale is the adaptable one. If there is a newer and possibly better alternative to Shawn's tried-and-true old-school methods, Dale has it.

Together, these two approaches make Merosmith uniquely equipped for any project.

"It is not for me, as the installer, to tell people what they can or can't have. As the customer, you pick out whatever you like. It is for me, as the installer, to make it happen."

— Shawn Smith, Co-Founder

Our Benefits

Why Choose Merosmith

1

Locally Owned & Operated

We're your neighbours in Southwest Ontario. Our reputation is built one project at a time — and we take that personally. When you hire Merosmith, you're supporting a local business that cares about the community it works in.

2

Knowledgeable Staff — Because Our Background Is Installation

We started as installers — not a retail shop that added installation as an afterthought. That means when we consult with you on materials and methods, we're speaking from decades of hands-on experience. Based on your vision, we will work with you to choose the right materials for your project to succeed.

3

Quality Materials

As professional installers, we only use and recommend materials we would choose ourselves. Whether you're doing a job yourself or having us handle it, the quality of your materials should never add to the challenge — it should make the result easier to be proud of.

4

Professional Installation

Our experienced, professional installers take good care of every project — and of your home. We work clean, we communicate, and we don't leave until the job meets our standard. Which is high.

"Our residential customers are people that are trying to create a better home for themselves and their families. For us to be invited to take part in that effort is a privilege."

— Dale Mero, Co-Founder

Let's Work Together

Ready to Meet the Team?

Give us a call or send us a message — we'd love to hear about your project.